Yagya designs and sells premium equestrian apparel, with a business that runs on two commerce models at once: direct-to-consumer ecommerce and B2B wholesale. Two channels means twice the data. Orders, marketing spend, and margins all have to reconcile across both sides of the business.
Accounting that keeps up with two commerce models
With Millentic, the accounting for both Yagya’s D2C and B2B commerce runs automatically. Transaction data from every channel is collected, harmonized, and turned into accounting entries, so two commerce models close on one consistent set of books instead of being stitched together by hand.
Dashboards that join spend, revenue, and margin
Beyond accounting, Yagya leans heavily on custom-built dashboards inside Millentic. Because Millentic integrates acquisition spend, revenue, and cost of goods sold in one place, the team can see unit economics the way they actually work: marketing efficiency by channel, true gross margin per product, and how spend turns into profitable revenue. These are insights that usually live in three disconnected tools. Here they sit in one view, built to Yagya’s exact questions.
Millentic gives us one place where our acquisition spend, revenue, and cost of goods finally meet. We get the dashboards we actually need to run the business, and the accounting takes care of itself.
Matilde Urdinola
Founder and CEO at Yagya