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CRM & Marketing

Google

Connect Google Ads and Analytics to your finance models

Google's suite of advertising and analytics tools generates rich performance and spend data. Millentic integrates with Google Ads and Google Analytics to give finance teams a live view of digital marketing spend, conversion data, and attribution — enabling automated budget reconciliation and blended performance reporting.

What you can automate with Google

  • Reconcile Google Ads spend with budgets
  • Build blended ROAS dashboards
  • Automate campaign spend reporting
  • Monitor search and shopping spend pacing
  • Attribute transactions to Google campaigns

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CRM & Marketing